How to Brand Yourself on Social Media 101


Personal branding on social media has always been a topic that I’ve wanted to cover. With personal branding on social media  rapidly growing, it is crucial that your social media presence is in tip-top shape.

Remember, YOU ARE A BRAND! Personal branding is the process of managing and optimizing the way we are presented to others. With social media being one of the biggest keys to manage your brand online, it is essential that you have all the tools to be successful. Establishing a personal brand on social media is something everyone can do. I’ve put together some personal branding tips that have helped me the most.

Find a unique element. What sets you apart from others?

There are millions of Instagram, Facebook, and Youtube accounts.  You have to decide what you want to be known for. Develop a very specific niche. This will help you receive a relevant audience. Ask yourself the following questions:

  1. What are your passions?
  2. What is one thing you rock at?
  3. What is one thing you can do better?

Do all of your social media profiles look consistent? 

This was really hard for me at first, but with time, I’ve become better about keeping a consistent profile across all of my social media channels. Make sure all of your profiles have the same name. If you have the same name across multiple channels, it is easier for people to find you. Avoid using nicknames, shortened names etc.

Come up with a consistent design look.

I know it’s so tempting to post pictures of your pets, friends, family and etc. But you have to remember that you are trying to create a brand! Start using a consistent style. This means using the same filter on all of your photos, especially for Instagram. VSCO can help you achieve this.

Consider how you post on multiple platforms. For instance, the way you post on Twitter might be totally different from how you structure a post on Instagram. The specific way you compose a message might change depending on your channel.

Try to post everyday on your profiles.

SHARE, SHARE, SHARE. How else are people going to find you? Make yourself easy to find, and share your expertise with others.

Post consistently. This becomes a challenge, even from me, but the results from posting frequently are amazing! There are a ton of social media management tools like Hootsuite that can help you with this.

Only take on channels that you can handle, while maintaining consistency.

Join a group, or a community to reach out to others.

I cannot begin to tell you how useful this has been for me! There are so many Facebook groups that you can join to get your name out there. Also find out what other people are doing.

Get involved. Social media is about engaging with others.  Connect with people in your network, find mentors, and ask for advice!

Hopefully these tips are useful! What are some of your favorite personal branding tips? How has branding on social media helped you? Comment below!



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